IG’s Shocking Algorithm Revelation 🥲

Latest Social Media Updates ?️

1. Adam Mosseri, Head of Instagram, announced a shift toward short-form content, like reels, rather than long videos.

2. Instagram is restricting the promotion of variable image size carousels with full-screen images. Be careful about your dimensions if you use them for promotions.

3. Following a 47% rise in newsletter engagement over the past year, LinkedIn is rolling out sponsored newsletters for more lead generation. 

HIGHLIGHT

You can turn on your ‘Open to Collaborating‘ status from the Instagram Professional Dashboard. This is a great feature for creators who are actively seeking collaborations and partnerships. 

Gold Nuggets & Resources?️

1. How To Optimize Your Instagram Bio To Boost Brand Presence

2. 5 Ways To Improve Your TikTok Social Listening Strategy

3. 7 Tips To Grow Email Lists With Social Media

Bonus: Download the July Social Media Calendar Template[2024] for Free

WEEKLY TRENDS FOR YOU 

Euro 2024 vs Copa America ⚽️🏆

As summer arrives, everyone is gearing up for sports. Two historic playoffs just ended this weekend!

Yes, we are talking about Euro Cup and Copa America! Spain defeated England in the European Championship, while Messi’s team Argentina won against Colombia for the Copa America title.

We captured both events on social for 30 days and here’s the breakdown!

  • Total number of posts shared: 12.6M vs. 680.10K
  • Total posts shared at peak hour: 1.41M vs. 130K
  • Total impressions: 292.70B vs. 39.60B
  • Sentiment Score: 84 vs. 78

Must-see Campaign ?

Tweet Tip ✨

Meme Squad ?

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