Latest Social Media Updates ?️
1. Instagram is about to give your beloved Highlights their own special spot in the profile grid, just like Snapchat.
2. YouTube is testing the “Brainstorm with Gemini” feature, a fancy AI sidekick to help creators generate content and thumbnail ideas.
3. TikTok added group chats and stickers to DMs. Chat with up to 32 friends and start liking or adding comments on TikToks together.
HIGHLIGHT
Instagram just stepped up its game by expanding its carousel feature to support a whopping 20 frames! Time to get creative and showcase your world in a whole new way.
Gold Nuggets & Resources?️
1. How To Get More Followers On TikTok
2. 8 Essential Twitter Monitoring Tools For Marketers
3. How To Leverage Facebook Hashtag Analytics For Better Engagement
Bonus: Download the August Social Media Calendar Template[2024] for Free
IMPORTANT ALERT 🚨
Paris Olympics 2024 🔥
We were all in Paris for the last 16 days, thanks to the Olympics filling our social media feed! From Yusuf Dikeç’s gangster pose, Rachel Gunn winning hearts even with zero points, and Tom Cruise’s iconic stunt during the closing ceremony, this Olympics was such a feast.
It has been a rollercoaster of emotions and memes, with brands competing just as fiercely. Procter & Gamble, LVMH, Milani, Adidas, and more partnered with players, but Fenty Beauty stole the show by partnering with 600+ volunteers. Talk about out-of-the-box ideas!
While Paris truly came alive in our hands, we couldn’t help but track the big event’s social media impact! Check out how grand it really was!
- Total number of posts shared: 47.90M
- Total posts shared at peak hour: 4.62M
- Total impressions: 535.30B
- Sentiment Score: 60 (Positive: 32%, Neutral: 47%, Negative: 21%)
Did you know?
The official branded hashtag for the Paris Olympics, #paris2024, garnered 4.6 trillion impressions between Jul 15 – Aug 13.
Must-see Campaign
Tweet Tip ✨
Meme Squad ?
Lovin’ it? ?
Share Social Media Keynotes with your favourite coworkers & friends and let them enjoy these handpicked insights as well. Follow us on social media for more exclusive Keyhole content.