Keyhole 
How many times do you check your email everyday?
A study done by the University of British Columbia shows that on average we check our emails 15 times a day.
One of the most effective forms of direct marketing is, without a doubt, email marketing. According to statistics from the State of Marketing, 93% of B2B marketers use email marketing. It has, indeed, become the most critical element of the marketing mix.
Think of the last time you were at an event. How many selfies, photo booths, hashtag prize campaigns were there?
If it was a big enough event, it probably had a live-feed of an aggregated social media posts on a wall, their event hashtag plastered all over the wall blaring “hashtag me! hashtag me!”
The first time you attend a dinner party can be very nerve wrecking. Should I bring anything? Where should I sit? What if I don’t like the food? Is it polite to ask for seconds?
This experience is similar to someone attending your Twitter chat for the first time. Like any other host, you want to make sure that your guests feel prepared, welcomed, and relaxed.
Gone are the days when Snapchats were only flirty, semi-nude pics. Snapchat, the black sheep of the social media family, is now being picked up and experimented by brands all over the world.
Snapchat has over 100 million daily users that send 400 million snaps every day – it’s not a surprise that companies are desperate to tap into Snapchat’s user-base. According to Sumpto’s study, 77% of college students use Snapchat daily! If your brand’s target audience is the younger audience, Snapchat is a platform worth considering.
With ever-growing technological advances, we are now able to easily reach anyone in the world instantly. Under such influences, Instagram marketing campaigns have created powerfully lasting results. Last year, one of the most successful campaign is undoubtedly hosted by GoPro, which increased their average engagement on Instagram per post throughout the year of 2014 grew by 57%.
As we slowly approach the end of the year, we have compiled a list of the 10 best Instagram marketing campaigns of 2015.
Essena O’Neill, an 18-year-old Australian fashion blogger with half a million followers on Instagram, 200,000 on YouTube and Tumblr, and 60,000 on Snapchat, surprised many of her fans when she recently announced she’s quitting social media. Her Instagram account is now private and her bio reads:
New digital ad platforms are released every day, new changes and add-ons to Facebook, Instagram, Twitter are created constantly, Google changes its algorithm 500-600 times each year – it’s easy to feel overwhelmed.
It’s easy to get carried away trying out the newest platforms and ‘hacks’ that you lose track of things that are actually important. So as a modern day marketer, how do we keep on top of all these changes?
The fast pace of communication on Social Media makes brands vulnerable to small slip ups that can spiral into disaster.
Remember IHOP’s embarrassing tweet earlier this month? It tried to make a joke about women’s breast.
There are 500 million tweets tweeted, 55 million facebook status updates, and more than 40 million post uploads on Instagram every day. How would you differentiate your company from the crowd and leverage psychology to get overwhelmed readers to focus on you?
Cognitive biases are simply the irrational behaviors we exhibit even when we believe our decisions are logical.