7 Experts On Using Social Media To Boost Sales

Social Media is like going on a diet. It’s difficult to get results; it takes endurance, and it’s frustrating. Fast, quick weight losses will always get you nowhere. Likewise, for Social Media to generate any revenue, you need to strategize and be patient.

Out of all the struggles Social Media Marketers face, boosting sales which ultimately justifies the need for an increased budget, is their biggest pain-point. Here, 7 Social Media experts share their tips on Social Media Marketing to boost sales & advice on how to measure your success.

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Social Media Analytics

Emerging Market Penetration CASE STUDY: KFC In CHINA

KFC lost part of its market share in the recent years in China, but their success in the Chinese market is legendary.

KFC entered the Chinese market in 1987, and it’s now the largest restaurant chain in the country, with a total of 4,563 restaurants. KFC controls as much as 40 percent of the Chinese market share, while McDonalds, far and away the most popular fast food restaurant in America, controls only 16 percent. There are four critical success factors.

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Social listening for crisis management

10 Emotional Moments Only Twitter Marketers Will Understand

If you’re a Social Media Manager or a Twitter Marketer, you’ll sympathize with this list!

Does checking your company Twitter at 11 p.m. on a Friday while your friends are chugging beer ring a bell? What about getting a heart attack when you spot a spelling mistake on one of the visuals, or when you missed out an important Influencer mentioning your brand at 3:40 a.m. because it was 2 p.m. in their timezone? We feel you.

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How Coke Generated $100,000 Worth Of Free Twitter Impressions In 1 day

Coca-Cola recently teamed up with Twitter in an attempt to break a world record by getting as many people as possible to use the #ShareaCoke hashtag. Using the hashtag displayed an emoji called a ‘hashflag.’ It’s the first time Twitter has built a custom emoji for a global advertising partner.

Breaking records are nice but what business impact, if any, did the campaign have for Coke?

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