Writing Instagram Captions That Convert: Content, Formatting, & Hashtags

In this guide, you’ll unlock how to get more likes, more comments, and better reach using Instagram captions. You’ll discover why Instagram captions are so important, and why you shouldn’t ignore the powerful engagement that a well-written caption can garner. We’ll also share can’t-miss tips on how to write a great Instagram caption—real, actionable tips … Read more

Social Listening vs Social Monitoring

16 Social Listening Strategies To Incorporate Into Business Strategy(+ Recommended Tool)

With more than 5 billion active social media users around the world, your social listening strategy can help you tune in. Then, you’ll be able to monitor what your customers are saying about your business across a variety of platforms.  This allows you to listen to your customer base, learn more about them and interact … Read more

Ultimate Brand Monitoring Guide For Tracking Online Reputation

5 Successful Social Media Campaigns To Inspire Your Next Marketing Drive

Remember the iconic Spotify Wrapped campaign or the #PutACanOnIt by Redbull? Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. There are more than 4.5 billion social media users, and if you can please even 1% of it, you will be rewarded with unmatched branding.  But how do … Read more

How To Calculate TikTok Engagement Rate? (Formula + Free Calculator)

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. The app has had an immense impact on video and culture in today’s world. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing.  Now if you’re thinking about … Read more

Cultural Collision: Taylor Swift’s Effects On Super Bowl

Latest Social Media Updates ?️ 1. TikTok is introducing ‘Sub Space‘ – an exclusive feature where live creators can connect and engage with their subscribers like never before. 2. Creators can now upload videos using the updated Studio app from their camera roll. YouTube is also testing affiliate product tagging and live-stream gift memberships to eligible creators.  3. … Read more

8 Measurement Strategies For Social Media Managers In 2024

8 Measurement Strategies For Social Media Managers In 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking.  In the past, simply counting likes and shares was enough, but this is no longer the case. As a social media manager, it’s easy to lose sleep over knowing what data is truly important.  This blog … Read more

Media Monitoring 101: What It Is And How It Works[Tools Included]

Instagram Creator Account: Is It Worth The Switch?

How exactly did the Instagram creator account came about? For a while now, Instagram has been one of the most important social media platforms and digital marketing channels.  With more and more people joining the platform to share their lifestyles, opinions and spread their message, brands have identified an excellent opportunity to reach their target … Read more

Social Listening vs Social Monitoring

Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure

To anyone who has ever toyed with the idea of learning a new language, Duolingo needs no introduction. In fact, even if you aren’t a language enthusiast, chances are the internet’s most loved owl, Duo, isn’t a stranger to you.  Duolingo captured the spotlight in a way that most contemporary brands couldn’t. From over 16.2 … Read more