Sweta Panigrahi 
Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. Fun fact: That’s not the *only* way to promote your videos. In this article, we’ll teach you six tactics that you can use to promote your … Read more
![9 Essential Social Media Metrics To Track [+ 6 Best Tools]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZtbnoua2V5aG9sZS5jbyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyNCUyRjAyJTJGOS1lc3NlbnRpYWwtc29jaWFsLW1lZGlhLW1ldHJpY3MtdG8tbW9uaXRvci5qcGciIGRhdGEtdz0iMTkyMCIgZGF0YS1oPSIxMjgwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI? Are you measuring your social media efforts effectively? Let’s get straight … Read more
Latest Social Media Updates ?️ 1. Is TikTok competing with YouTube? Well, TikTok is actually encouraging creators to post longer, horizontal videos, aiming to boost their viewership within 72 hours. 2. X has introduced topic tags for groups, so community admins can boost their visibility in related searches. By adding up to 10 relevant tags, you can garner attention … Read more
Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. As per CNBC, Super Bowl LVIII was the most-watched television show in history with a whopping 123.40 million viewers! This was up 7% from last year’s record-setting viewership. PS. This … Read more
Tinder barely needs an introduction. This top online dating app is well-known for popularizing the ‘swipe right, swipe left’ feature. The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Tinder has always been clear on its role as a platform to help people form meaningful connections. … Read more
Wouldn’t it be great if you could gather all your audience in a room and collect a first-person account of what they like, need, prefer, and expect from brands? With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get … Read more
Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. With 2.6 billion monthly active users, YouTube generates the second-highest traffic of any website worldwide, second only to Google. According to the Social Media Examiner’s industry report, 55% of marketers use YouTube, making it the most used video channel for … Read more
There are roughly 8.1 billion people on the planet. Out of those 8.1 billion, about 3.03 billion are active Facebook users. That means more than one-third of the world uses Facebook. That’s a lot of scrolling. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential … Read more
Burger King has a long and colorful history starting as a fairly humble Florida-based burger chain in 1953, to undergoing years of turmoil even as the franchise grew, to becoming the global fast food conglomerate. Famous for their trademarked Whopper burgers, they have over 18,000 restaurants operating in over 100 countries worldwide. Burger King has … Read more