Sweta Panigrahi 
Video content has changed the way we consume information. People prefer watching videos because regardless of the topic, the information videos convey is easy to understand, remember, and recall. Additionally, video is the prime storytelling medium that appeals to the viewers visually and emotionally. On the other hand, more than 85% of all businesses use … Read more
People are using ChatGPT to write everything from legal briefs to college papers. While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT … Read more
In this post, we will talk about all the different ways you can pick your YouTube channel name and make it stand out. Choosing a channel name can be a nerve-wracking process, especially so, since there are so many different factors at play. You have to choose a name that reflects your interests but also … Read more
LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. It’s equally important that you track your performance by monitoring the LinkedIn platform’s native stats tool. … Read more
YouTube Creator Studio is an invaluable tool for optimizing video content and gaining a deeper understanding of their audience’s behavior. As the control center for your YouTube channel, it offers a range of features that allow you to manage your videos, interact with your community, and analyze your channel’s performance. In this guide, we’ll walk … Read more
No matter the type of business or organization you run, brand awareness is one of the key factors around which you will build your marketing strategy. Familiarizing your prospects and the audiences you want to attract with your brand, vision, and mission can turn you into a household name. But this is something all brands … Read more
As a brand, you undoubtedly want to be relatable to your customers. In today’s day and age, however, you must be willing to reach your customers where they are. So if you are wondering where they might possibly be, rest assured they are probably on social media. It is estimated that 4.89 billion total social … Read more
Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help! Differences and Similarities between Instagram … Read more
Instagram has emerged as one of the most powerful social media platforms for businesses of all sizes. With over 1 billion monthly active users, it’s the 5th most visited website in the world. Instagram has become a go-to platform for brands looking to reach a wider audience, build their brand, and drive sales. But with … Read more