Sweta Panigrahi 
With 90% of Instagram users following at least one brand there, do we need to say more about the platform’s importance in building a successful business? What we do need to talk about is how you can optimize your efforts with Instagram’s special features like collab posts to maintain relevance and engagement. Released in 2021, … Read more
Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads, TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. In this ever-scrolling world, optimizing content on this platform is more … Read more
If you’re a social media marketer , you’re probably searching for a replacement tool for Topsy. Apple recently shut down Topsy, two years after they purchased it for $200 million..
The growth and rise of TikTok as a social media platform have been astonishing. As reported on App Annie, for the first time users spent more time on TikTok than on Facebook in terms of app usage. The time spent on TikTok is up 325% year-over-year, proving that the rate at which it grew over … Read more
You have great products and an excellent marketing and sales team. You know who your competitors are. You may even monitor them regularly. But is that enough? Are you benchmarking them diligently to assess how you stack up to your competition? To be successful, you must outperform your competitors at every business touchpoint. For that, … Read more
Latest Social Media Updates ?️ 1. You can now edit your messages on Instagram for up to 15 minutes after sending them. So, if you spot some embarrassing typos or errors in your message, you no longer have to panic! 2. TikTok will soon be available for beta testing on Apple Vision Pro. You didn’t see that coming, did you? … Read more
Halloween adornments are beginning to pop up, and Mariah Carey’s Christmas album has already hit the shelves – a clear indication that the festive season is fast approaching. This holiday period usually spans from early October through the end of January in the following year. Shoppers are in a fervor of purchasing due to the … Read more
By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. In four years’ time, that number is projected to hit almost 6 billion. This represents an enormous pool of customers waiting to be engaged. But wait – before you get too carried away, you … Read more
Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. There is no way you can manage multiple accounts, workflows, scheduling, and measure performance without the right social media management tools to get it all done. One of the notable social media … Read more