Sweta Panigrahi 
The challenge to engage effectively on Twitter goes beyond wit. It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. It’s a means to slice through the noise to elevate your message … Read more
Believe it or not, LinkedIn still seems intimidating for most businesses. Why? Well, the reason is quite obvious. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. But this is not so! In fact, LinkedIn released a series of updates to encourage budding brands to … Read more
Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers. But … Read more
Influencer marketing is a powerful tool for businesses to connect with their target audience. Micro-influencers particularly, are known for their highly-engaged following and niche-specific audience. Once you’re able to find an influencer that aligns with your brand, working with them can be quite beneficial to your marketing and lead generation campaigns. However, the success of … Read more
Did you know that in 2022, the average person spent approximately two and a half hours a day on social media apps? Social media now also accounts for 38% of the world’s total daily online time. With so many eyes glued to their screens, it’s more important than ever to accurately measure your social media … Read more
Like many other social media platforms, Twitter has been useful for people in many ways. It is a great place for information dissemination, advertisement, and research. The use of Twitter for many things has also made Twitter able to provide jobs and generate income. Undoubtedly, Twitter is such a great income-generating platform! But knowing how to … Read more
In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. Launched in 2017, Fenty was a much-needed change. They offered 40 different shades to match many skin tones. The goal was to give Black women … Read more
As reels are the Instagram algorithm’s latest favorite, most creators and brands prioritize these short, catchy videos to increase reach and engagement. But it still doesn’t make the good-old Instagram carousels irrelevant. If done right, these simple visual slides can be a boon to your engagement. By showcasing multiple images and videos in a single … Read more
Latest Social Media Updates ?️ 1. Facebook and Messenger are rolling out broadcast channels for page admins. You can easily share updates with your followers using different media formats like text, voice notes, photos, videos, and GIFs. 2. Reorder more than just your favorite lists and communities on Twitter. Pin and reorder anything on your timeline, customizing it to … Read more