Sweta Panigrahi 
It’s getting easier and easier to get data; therefore, you should rarely rely on your ‘gut’ to make critical marketing decisions concerning your social media strategy that could potentially impact your business. Social media marketing has become increasingly popular in the last few years. However, with tons of KPIs available, it could be hard to … Read more
There’s no denying the importance of Instagram Reels for pulling in an audience. A 20-second video clip can be just the ticket to captivating your followers. But simply posting and hoping for the best will not get you far. If you want to draw in the largest number of people, you need to pick the … Read more
Latest Social Media Updates ?️ 1. Elon Musk just spilled the beans on X’s latest update – monthly payments to fight bots. No word on the cost or timeline yet, but X’s track record indicates the change is coming soon. 2. TikTok is getting real with AI-generated content. They’re adding labels to show when videos and photos are made … Read more
Are you in charge of running social media for a community-oriented brand? Then you should know that going live is the most direct way to connect with your community online. Instagram Live is a fantastic in-app feature for engaging with your audience in real time and hosting interactive virtual experiences. It gives your followers a … Read more
Latest Social Media Updates ?️ 1. Meta is testing a carousel display of suggested Threads to increase engagement. This move comes as Meta aims to revitalize the dwindling usage of Threads by integrating it within the Instagram app. Was making Threads it’s own app the right choice? 2. X is set to collect users’ biometric data, including education and job … Read more
Let’s imagine you’re sipping on your morning coffee, scrolling through Facebook, and suddenly a fun poll pops up asking, “What’s the best way to start your day? Coffee or Tea?” Not only does it give you a small, delightful pause in your endless scroll, but it also connects you to a broader community of like-minded … Read more
XHiring is Twitter’s new feature that aims to streamline the job recruitment process. It is part of Twitter’s rebranding to X and its goal to become “The Everything App” alongside payments, livestreaming, and a creator economy. Now it’s a place to get hired as well. Since Elon Musk’s acquisition of Twitter, the platform has undergone … Read more
Latest Social Media Updates ?️ 1. TweetDeck is now officially a paid service called XPro, with X (formerly Twitter) launching a subscription model. Now, you’ll have to pay to access your Twitter data and analytics. 2. X takes a massive step in banning advertisers from promoting their accounts on the platform. Brands will no longer be able to pay … Read more
As all things social move to monetize, the popular social media management platform TweetDeck has transitioned into a paid service: XPro. As the “Pro” name suggests, XPro provides marketers, journalists and power users with tools to maximize their impact on Twitter. For teams working collaboratively on Twitter campaigns, TweetDeck Premium also offers streamlined team communication … Read more