Sweta Panigrahi 
In today’s competitive world, customer expectations have increased, especially on social media platforms. Hence, brands must embrace the latest technology to engage with buyers on platforms like Facebook, Instagram, and more. One of the best ways to do that is by integrating chatbots across all social media platforms to ensure that you quickly connect with … Read more
YouTube is one of the best places to make it big as a creator or a business. Video is the most engaging type of content, as it presents visual elements, storytelling, and other components that are more difficult to replicate in text and audio-based content. However, videos also take the most time to produce. You … Read more
Businesses are always looking for ways to connect with potential clients and remain engaged with existing ones. Long-term relationships can bring many benefits such as higher customer retention levels and better customer lifetime values (CLV). Everything starts with brand awareness and then you can move customers through your marketing funnel. Beyond quality products, competitive prices, … Read more
If one thing GenZ has proven is that they are connoisseurs of social media. They are the cool kids in the block, who even had Orkut and MySpace profiles. They were the first generation that literally grew up in the digital age. GenZs are even considered much more woke when it comes to social injustice … Read more
Found an interesting reel while scrolling? You tap into the profile and read out their bio! Well, you are not alone in judging somebody by their Instagram bio. It has the potential to make or break your brand image, especially if you are starting out or a lesser-known business. It’s your dwelling space where you … Read more
Short-form video is the most engaging type of social media content. It ranks ahead of images, live videos, as well as *pause* GIFs, and memes. If you want to attract users to your social media profiles and keep them there, short videos should be a major focus. If only there were an enormous social network … Read more
Latest Social Media Updates ?️ 1. Adam Mosseri, Head of Instagram, announced a shift toward short-form content, like reels, rather than long videos. 2. Instagram is restricting the promotion of variable image size carousels with full-screen images. Be careful about your dimensions if you use them for promotions. 3. Following a 47% rise in newsletter engagement over the past year, LinkedIn … Read more
User interactions on social media are expected to generate $153.4 billion in revenue in 2024, emphasizing the importance of your brand’s Instagram presence in a competitive landscape. To boost brand presence, brands should strive to make their Instagram page as discoverable as possible. This article explores how an Instagram bio can boost brand presence, what … Read more
Are you tired of the constant pressure to chase likes and validation on Instagram? Do you long for a more authentic and stress-free social media experience? You’re not alone. We’re constantly bombarded with countless metrics such as likes and shares, but are they bringing us genuine happiness or simply fueling our anxieties? With Instagram likes … Read more