Sweta Panigrahi 
Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Catering to platforms like … Read more
Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. The professional setting of LinkedIn is great for cutting through the fluff and being direct with your audience. As per the latest social media statistics, LinkedIn witnessed an outstanding 22% engagement soar in 2022. It … Read more
Twitter is the place where the world gathers up for starting trends and accessing first-hand news. One of the most engaging platforms got its sensational break after the Musk acquisition. Since then, Twitter is always making headlines. Apart from that, Twitter is the tool that will inject life into your branding. Most big brands use … Read more
So, you’ve been creating Instagram content, and yet somehow, you never really landed on someone’s Instagram Explore page. Relax, here is the cheat code. In this comprehensive guide, we’ll dive deep into the world of Instagram Explore page, and uncover its secrets. We’ll talk about the importance of optimizing your profile, creating engaging content, mastering … Read more
Hello there, ✋ We’re kicking off June with Pride Month. Brands are showing their support, but only those stepping up beyond the “flag in the profile picture” are leaving a lasting impression. See how Lego launched their “Everyone is Awesome” set below. But that’s not all in the world of social media. Apple recently announced … Read more
When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all? It … Read more
Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? If so, you’re not alone. We’ve all been there. But hey, don’t pull your hair out just yet. In this article, we’ll share the … Read more
Are your results in social media the bare minimum, or should you be reaping enough? Well, it doesn’t help to be delusional. If you aspire for Kylie Jenner-like follower growth for your brand, you are probably still hurting your expectations. The best way to analyze if you are heading in the right direction is by … Read more
Did you hit the plateau of customer acquisition? If you are nodding your head in anticipation, know you are not alone. Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. This is because the top players have an edge in introducing newer add-ons to … Read more