Sweta Panigrahi 
It’s no secret that the world is addicted to scrolling posts on TikTok. Everyone from toddlers to working professionals finds their safe space of muse here. Despite the backlash of being banned in several countries, TikTok’s popularity stayed deep-rooted. All thanks to the super catchy content format that potentially changed how users used social media … Read more
Hello there, ✋ Exciting news has been brewing in the world of social media lately. Instagram is being sneaky and planning to overthrow Twitter’s supremacy. Word has it that it is working on a new text-based social network app called “Barcelona”. Meanwhile, Twitter has been improving its video capabilities to enhance user experience and engagement. … Read more
It’s almost unbelievable how fast social media has grown over the last decade. With newer social media platforms emerging, netizens have too many hot leisure destinations. While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. Keeping an eye on top social media statistics can provide … Read more
When TikTok videos first started going viral, Instagram launched its own format for short-form vertical video fun, Instagram Reels. This type of video post gave users access to a suite of editing tools and a music library within the app to create engaging videos and let the creativity run wild. The feature has quickly gained … Read more
Wondering when you should post on Instagram to get the most visibility and engagement? The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is roughly morning to midday. If you conduct an extensive search, you’ll be simply surprised to see all sorts of … Read more
Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? And then your phone might buzz with notifications as the post goes viral. Small businesses are not immune to bad ratings and reviews. A similar analogy follows in the enterprise sector. However, enterprises may have a … Read more
Hello there, ✋ Social media marketers are sweating hard! While the summer is getting hotter, the actual steaming reason is the number of important dates in May asking for your devoted attention. And that’s why we are here to give you all the inside scoop. From the big-fat Royal Coronation to the upcoming Cannes Film … Read more
Let’s not pretend anymore. Creating content is tough, even when you know your target audience and customer segment in and out. You reach a saturation point when it comes to topics you need to cover and talk about on your website and social forums. But did you ever wonder how the best industry leaders always … Read more
Instagram has a massive user base of over 1 billion, of which 90% follow at least one business account. Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “#1 … Read more