Sweta Panigrahi 
Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. You can call it the Most Valuable Player i.e. the MVP of the marketing … Read more
Hello there, ✋ Starting from the Oscar talk to TikTok ban rumors, the last couple of weeks were eventful for every marketer. We also saw the rise of GPT-4 and Google Bard’s disappointing launch. With every passing day, you hardly know when you will be forced to pivot from your existing marketing strategy. That’s why … Read more
The human brain has developed complex neural systems to process visual information. Research shows that around 55% of the brain’s cortex is devoted to visual processing. That’s compared to 11% for somatosensory and 3% for auditory processing. That explains why visuals are so important in the marketing process. They allow marketers to create highly engaging … Read more
Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. But if they know how to use their profiles well, they can also move beyond demand generation and begin using lead generation tactics to nurture prospects at the middle and bottom of the funnel. Over time, these strategies can … Read more
Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample … Read more
Hello there, ✋ After the shortest & eventful month’s end, March kicked in with the celebrations of International Women’s day. Brands globally celebrated with major social media campaigns yesterday and netizens seemed to leave no stone unturned in praising and criticizing them. Amid this, one such controversy gave birth to #BoycottHersheys. Here’s what we tracked about … Read more
Imagine you’re scrolling through Instagram, admiring the stunning posts and reels, and suddenly you come across a profile that blows your mind! The content is exceptional, the witty captions, and the engagement is through the roof! You immediately hit the follow button and eagerly wait for their next post. What if you could be that … Read more
With over 79% of marketers using promoted tweets as part of their campaign, Twitter hashtag campaigns are no longer a novelty in the marketing world. Twitter hashtag campaigns can help you reap enormous rewards when done right. But how can you run and optimize a winning Twitter hashtag campaign? We’ll walk you through 4 simple steps to help … Read more
It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date. Put simply, influencer … Read more