Sweta Panigrahi Hello ninjas, ✋ Finding “what Twitter is up to now” has become a part of our daily routine check. And every single time, they have something unimaginable in store for all. In their latest round of updates, the team has been testing with character limits beyond comprehension. Believe it or not, one of the users has shared … Read more
Hello folks, ✋ It already feels like an eternity has passed in the social media landscape in just 3 weeks of 2023! With platforms changing their priorities this year, it’s super crucial for you to stay on top of every update. Another shocker was ChatGPT’s boom. AI has officially entered into every chat of social … Read more
Hello there, ✋ Welcome back to your desks! ? As you declutter the never-ending mail blasts, getting a roundup of what happened during the holiday rush is crucial. With so many things to catch up with, we are here to strike one item off that list. Let’s start with Social Media Keynotes and look at what … Read more
Now that 75% of people use social media channels as product research tools, you need to reinforce your brand presence. More so, each of these people spends 2 hours and 25 minutes of their time on these platforms every day. But, how many minutes of your audience’s time goes to you? This is why you … Read more
Social media has shifted the paradigm of modern brand marketing. While Instagram and TikTok are very popular with brands, Facebook is their favorite platform for marketing. With a user base of 2.9 billion active users, brands can reach a much wider audience here than on other platforms. But to build a brand on Facebook, brands … Read more
In recent years, we have witnessed an explosive rise of Instagram in the social networking space. It evolved from a mere photo-sharing platform to a medium that brands now rely on for their social media marketing campaigns. To gain traction in a crowded platform like Instagram, you need to outperform your competitors — and that … Read more
Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. But how does it help, you may ask? For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. … Read more
![How Are Impressions Calculated? [With A Tool Recommendation]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZtbnoua2V5aG9sZS5jbyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMiUyRjEyJTJGaG93LWFyZS1pbXByZXNzaW9ucy1jYWxjdWxhdGVkLmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Every marketer wants to know the impact of their campaigns, and impressions are a calculation of just that. What are impressions? Impressions are the total number of exposures to your content. This can include the same person seeing your content multiple times. Impressions are tracked on many different platforms. For example, how many times people … Read more
If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. When managing and communicating with numerous influencers, it is important to remember that you can’t just communicate … Read more