Sweta Panigrahi 
For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. A social media analytics tool helps compare the social media performance to the overall goals, making you aware of what strategies are working and what needs to be changed. One … Read more
In B2B, word of mouth is one of the kings when it comes to marketing strategies. The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. It’s a rising market that is already bringing a lot of success to … Read more
Instagram marketing has become an essential part of every business’s social media toolkit, especially for eCommerce brands. What’s more, Instagram reports that more than 200 million Instagrammers visit at least one business page daily, and 60% of users say they discover new products on Instagram. Over 1 billion users are checking Instagram every single month … Read more
LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and … Read more
Curious how you shape up against your competitors on social media? Then you’ll want to track and calculate share of voice. “Taste the relish to be found in competition — in having to put forth the best within you to match the deeds of risk-taking, hard-working competitors.” Henry J. Kaiser What is share of voice … Read more