Picture this: social media isn’t just part of our lives anymore—it’s the lifeblood coursing through our daily interactions and experiences. More and more, businesses are grasping this truth and harnessing the raw power of social media to reel in their desired audience. But, keeping up with the breakneck speed at which social media trends evolve—well, … Read more
What makes a social media campaign stand out and resonate with the right audience? Of course, you need a content calendar to maintain a consistent posting schedule. Also, you might need a team of graphic designers, photographers, animators, and other skilled professionals to create stellar visuals for your campaign. But here’s the thing–uploading bland content … Read more
Having 10K followers on LinkedIn is only useful if you can convert them into leads. Growing an email list directly communicates with this audience, ensuring you can reach it without relying on social media algorithms. You own the email list and control your exclusive audience. Additionally, it helps nurture leads, guiding potential customers through their … Read more
Twitter is among the top social media platforms, with around 400 million users. A plethora of them actively share information, trending content, and so much more on a daily basis. Brands use Twitter marketing to bring in engagement, authentication, humour, and brand awareness. Some of the best things about using Twitter for marketing purposes are: … Read more
Since the inception of reels, more brands use Instagram to establish a reputation in the social space. The reason here is its extensive user base. According to statistics, the platform boasts over 1 billion monthly users, out of which 90% follow at least on business. 50% of users have also stated that their interest in … Read more
We live in the era of bite-sized content. TikTok has transformed the way we consume content with snappy, engaging videos, prompting Instagram to join in with Reels. Now, we have YouTube Shorts. For YouTube, traditionally a haven for longer videos, this shift to short-form video is a game-changer. These quick, engaging clips offer a fun, … Read more
Engagement nowadays is a two-way street. Businesses need to utilize platforms that enable that. One such avenue is live commerce. It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. Thus, unsurprisingly, live commerce has a conversion rate 10 times higher compared to traditional e-commerce methods. Of … Read more
Market research, when it’s done well, makes sure that you step into any market with your eyes wide open and a strong understanding of what your target customers will best respond to. But how do you get market research right? What methods should you use, and how can you entice your target market to talk … Read more
Imagine you’re the marketing director of a mid-sized company tasked with increasing your email open rates and conversion rates. Despite your best efforts, your email campaigns are just not hitting the mark. You notice that your social media platforms are buzzing with activity and engagement, but you can’t seem to translate that success into your … Read more