Hashtags are not just for Instagram and TikTok, they are also great for your LinkedIn posts. Just like on other platforms, using hashtags categorizes your content, making it easier for your posts to reach their intended audience. That being said, picking a bunch of hashtags at random and sprinkling them through your posts isn’t going … Read more
The digital landscape is highly volatile, but social media continues to become an increasingly large part of our lives. There’s a platform for everything, from short- and long-form write-ups to images, reels, and lengthy videos. It can thus be super hard to manage your presence in these fast-paced online social spaces. And this is where … Read more
Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. On whichever social media platform they reside, hashtags have undoubtedly become an integral part of the current social … Read more
Gone are the days when only likes and comments would reveal your performance quotient. And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. You must be careful about what to … Read more
How does Starbucks create a presence of different social media networks? In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. Here’s a look at Starbucks’ main account and follower counts. They also have several sub … Read more
You’ll be missing out on valuable data that could be helpful in building your business without social media listening. Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media listening strategies in place. Social listening is an … Read more
As the world’s biggest video-sharing hub and second-largest search engine, YouTube is a global go-to for countless users – whether they’re looking for entertainment, education, or just a bit of fun. But making great videos isn’t just about luck anymore. Gone are the days when a random clip could skyrocket to fame on YouTube or … Read more
Is my TikTok account healthy? Bet you have never put it like this, even if you have been marketing on TikTok for a while. TikTok has long established itself as a leading social media channel for promotion. It hits over one billion active users every month, each spending an average of 52 minutes daily there. … Read more
If you aren’t on YouTube, you are missing out! With over 2.5 billion active users and over 1 billion hours of content watched daily, YouTube is the second largest search engine after Google. If you want to build an audience, market your business idea, or become the next Mr. Beast you need a YouTube account, … Read more