Negative online reviews sting. 94% of consumers say an online review has convinced them to avoid a business. This shows how impactful digital critiques are. Every review, tweet, or comment on social media about your business is a chance to show your commitment to customer satisfaction and your willingness to improve. Responding to negative reviews, … Read more
Think of Adidas and you immediately picture their trademark three-stripes logo. This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Adidas was always meant for great things, even going by their seemingly humble origins in 1920s Germany. Dassler brothers — Adolf and Rudolf — started a … Read more
Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful … Read more
How does Starbucks create a presence of different social media networks? In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. Here’s a look at Starbucks’ main account and follower counts. They also have several sub … Read more
Clichéd as it may sound, most of the world is split into Android and iOS users. But this is hardly a recent development. In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went … Read more
Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. The classic LEGO bricks we’re all familiar with were invented in 1949. Astonishingly, new brick sets made today are still compatible with the older ones. Everything LEGO … Read more
Be it a vacation with your friends or a staycation to escape the everyday hustle and bustle, you may have found yourself exploring Airbnb’s affordable and convenient homestays. So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with … Read more
Most of us are familiar with the viral Stanley bottles, a line of patented steel vacuum flasks. This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged … Read more
With USD 98 billion in sales, Nestlé is the largest food and beverage company worldwide. This publicly-held conglomerate has kept its top spot for over 10 years now. It’s a testament to how successful the company has been. The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. … Read more