Understanding consumer behaviors inspired by social media is one of the most brilliant ways to know your ideal customers. Social media reveals a wealth of insights that marketers can use to increase brand awareness, nurture qualified leads, and influence more conversions. Here are some stats that show how social media influences consumer buying behavior: 66% … Read more
In today’s competitive world, customer expectations have increased, especially on social media platforms. Hence, brands must embrace the latest technology to engage with buyers on platforms like Facebook, Instagram, and more. One of the best ways to do that is by integrating chatbots across all social media platforms to ensure that you quickly connect with … Read more
Businesses are always looking for ways to connect with potential clients and remain engaged with existing ones. Long-term relationships can bring many benefits such as higher customer retention levels and better customer lifetime values (CLV). Everything starts with brand awareness and then you can move customers through your marketing funnel. Beyond quality products, competitive prices, … Read more
Since the inception of reels, more brands use Instagram to establish a reputation in the social space. The reason here is its extensive user base. According to statistics, the platform boasts over 1 billion monthly users, out of which 90% follow at least on business. 50% of users have also stated that their interest in … Read more
User-generated content (UGC) has shifted from a nice-to-have to an essential component of modern marketing. Today, where traditional advertising methods often fall short, brands are turning to their customers to create and share authentic content. This approach not only bolsters brand credibility but also fosters a deeper sense of community and trust among consumers. This … Read more
The field of marketing is both intriguing and constantly evolving. Marketers need to stay updated on new Google updates, social media updates, industry news, trends, and strategies every second day. But do you think marketers can spare the time to search the internet for the newest marketing updates? Certainly not! Luckily, marketing newsletters have arrived … Read more
Have you ever visited a page and wanted to read it later? Well, that’s where social bookmarking comes in. You save all your favorite content in one place, accessible from any device. But, how does it work and where can you find these platforms? Let’s take a closer look. What is social bookmarking? Social bookmarking … Read more
Could it be time to integrate QR codes into your next marketing campaign? As brands enter a digital era, QR codes have revolutionised the consumer journey from first impression to checkout. QR codes speed up the marketing funnel by providing scanners with a direct path to landing pages, brand campaigns, informational videos, and social posts. … Read more
On the surface, sports marketing in the digital age should be easy. You have a thrilling product, a rabid fanbase, and a growing arsenal of social media platforms to connect the two. Sure, you can post content all day long, but how do you evaluate the success of one sports media campaign versus another? How … Read more