A quick browse through your Twitter feed will show that people don’t always flock to companies for information about their products and services. Instead, they’re seeking influencers – popular, personable and independent content creators who aren’t afraid to share opinions on social media.
And the statistics paint a clear picture why.
Still think the 5 Ws are what you were taught in elementary school English classes?
Think again.
McDonald’s has almost 70 million followers across all countries, regions, and platforms, 7,748 brand posts in 30 days, an active audience of 1.4 million, and 104.8 million impressions on Social Media.
How do you manage this?
How many times do you check your email everyday?
A study done by the University of British Columbia shows that on average we check our emails 15 times a day.
One of the most effective forms of direct marketing is, without a doubt, email marketing. According to statistics from the State of Marketing, 93% of B2B marketers use email marketing. It has, indeed, become the most critical element of the marketing mix.
The first time you attend a dinner party can be very nerve wrecking. Should I bring anything? Where should I sit? What if I don’t like the food? Is it polite to ask for seconds?
This experience is similar to someone attending your Twitter chat for the first time. Like any other host, you want to make sure that your guests feel prepared, welcomed, and relaxed.
New digital ad platforms are released every day, new changes and add-ons to Facebook, Instagram, Twitter are created constantly, Google changes its algorithm 500-600 times each year – it’s easy to feel overwhelmed.
It’s easy to get carried away trying out the newest platforms and ‘hacks’ that you lose track of things that are actually important. So as a modern day marketer, how do we keep on top of all these changes?
The fast pace of communication on Social Media makes brands vulnerable to small slip ups that can spiral into disaster.
Remember IHOP’s embarrassing tweet earlier this month? It tried to make a joke about women’s breast.
There are 500 million tweets tweeted, 55 million facebook status updates, and more than 40 million post uploads on Instagram every day. How would you differentiate your company from the crowd and leverage psychology to get overwhelmed readers to focus on you?
Cognitive biases are simply the irrational behaviors we exhibit even when we believe our decisions are logical.
Ben Smith from BuzzFeed recently wrote a post titled, “Why BuzzFeed Doesn’t Do Clickbait” and it generated the responses one would expect. Just take a look at the comments on that post.
After all, BuzzFeed is the poster child for clickbait! Well, not according to Ben’s definition you see…
We’re not clickbait. We’re sharebait!