With over 2 million content creators worldwide using Photoshop, it’s no surprise that it has become the industry standard for image editing and graphic design. However, it might not be the best option for everyone, due to its high price tag. In recent years, there has been a rise in alternative software that offers similar … Read more
Twitter has always been a challenging platform for businesses. While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter. We all know social engagement is important for brands, but how do … Read more
Hold on! Did your competitor’s post go viral, but are you struggling with dwindling likes? Or are you absolutely clueless as to why competitors are outranking you? We get that frustration! Despite having a solid strategy in place, you will see a discrepancy in performance. As per recent surveys, 90% of the Fortune 500 companies … Read more
Creating content can help your business generate more leads. Every published article, video, or podcast episode acts as a 24/7 salesperson that educates visitors about your brand, products, and services. You’ll also have to create pieces of content with different objectives. Some content attracts new visitors to your business, while other pieces of content focus … Read more
When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. However, there will always be content thieves … Read more
To scale your business, you need to grow your professional network in your industry. Here, LinkedIn is the best option for you. The platform boasts about 875 million members in more than 200 countries and territories worldwide. This wide audience pool of industry experts and professionals can effectively introduce you to your target audience. It … Read more
Did you know Nike has won an Emmy award for their “You Can’t Stop Us” commercial? Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. They’re known for being accessible to all kinds of people, no matter their gender or age. … Read more
As competitors strengthen their online profiles, the need to differentiate your brand’s identity on social media grows. Building a recognizable brand known for its positive qualities will help gain and retain followers. Successfully executing branding strategies can help win customers, too. But developing a powerful, branded social media presence is a challenge you can’t quickly … Read more
Did you know — Netflix has 223.09 million paying subscribers as of the 3rd quarter of 2022? As the most popular on-demand streaming service, it’s no secret that Netflix has played a huge role in the entertainment industry. But beyond their top-notch content, they’ve also made a name for themselves on social media. In this … Read more