When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all? It … Read more
Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? If so, you’re not alone. We’ve all been there. But hey, don’t pull your hair out just yet. In this article, we’ll share the … Read more
Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? And then your phone might buzz with notifications as the post goes viral. Small businesses are not immune to bad ratings and reviews. A similar analogy follows in the enterprise sector. However, enterprises may have a … Read more
Let’s not pretend anymore. Creating content is tough, even when you know your target audience and customer segment in and out. You reach a saturation point when it comes to topics you need to cover and talk about on your website and social forums. But did you ever wonder how the best industry leaders always … Read more
The popularity of video content has significantly grown over the past few years. They are easy to go through, convey the message quickly, and have all the bells and whistles to attract viewers. When we talk about video content, there is no bigger platform than YouTube. With 2.6 billion monthly active users, it is also … Read more
Every day, there is new content coming your way. These produced materials, particularly news, can significantly affect the way you live and run your life. Reports and news from journalists, the media, and other reliable key persons play a big role in the world we live in. They are all essential components of communication that … Read more
The human brain has developed complex neural systems to process visual information. Research shows that around 55% of the brain’s cortex is devoted to visual processing. That’s compared to 11% for somatosensory and 3% for auditory processing. That explains why visuals are so important in the marketing process. They allow marketers to create highly engaging … Read more
Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? In this guide, we’ll walk you through the basics of Reddit, covering the layout, jargon, and types of users—and give you the actionable advice you need to make the most of this incredibly popular, yet … Read more
Memes are the best gift to mankind from the social media world. Everyone loves them, but not everyone knows how to use them. Memes are everywhere. They’re fun, catchy, relatable, and easy to consume. That’s why, over the past couple of years, memes have become a high-engagement content used by the entire internet collective. What … Read more