There’s no doubt that Talkwalker is a powerful social media listening tool. But at a hefty starting price tag of $9,600 USD for the most basic plan, it’s simply not an option for most marketers’ budgets. Don’t worry though. There are several Talkwalker alternatives out there that offer social listening, social media analytics, and the … Read more
Content curation means more than rummaging through the internet for what to post on a slow day. It’s a whole process that, when done right, can do wonders for your reach and audience engagement. This guide will cover the basics of content curation as well as the benefits it can bring (spoiler alert: a lot). … Read more
Curious how you shape up against your competitors on social media? Then you’ll want to track and calculate share of voice. “Taste the relish to be found in competition — in having to put forth the best within you to match the deeds of risk-taking, hard-working competitors.” Henry J. Kaiser What is share of voice … Read more
Influencers have the power to win the hearts – and pockets – of consumers. It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, … Read more
With the holiday season quickly approaching, it’s almost that time of the year again: Time to get your decorations out of the box and scramble for something to gift your friends and family. For some, this may be the only time of year to splurge and gift themselves a little something special. In other words, … Read more
BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion. “When people come to Napa, the first thing that they think of is great wine. What goes along with great wine is great food, and what pairs perfectly … Read more
Social media will always require a lot of effort, but finding the proper social media content creation tools might just be the digital helping hand you need. After extensive market research and coming to the realisation that there are simply too many social media tools out there, we’ve carefully gone through what we considered to … Read more
Your social media success depends on how well you are able to listen to what your audience is saying about you, your competitors and your market in general. This is what social listening and social media monitoring is all about. With data and insights extracted from your social listening efforts, you are able to know … Read more
Social media monitoring is a non-negotiable part of any successful marketing and sales strategy, and thankfully there are plenty of tools that allow you to collect and analyse social data to inform your decision-making. Looking for a social media analytics solution that allows you to track conversations, find influencers and keep up to date with … Read more