Learn how to 10X your Facebook marketing strategy with Keyhole.
The metaverse might seem like a new concept, but did you know the term first appeared in 1992? Coined by Neal Stephenson in his science fiction novel Snow Crash, the word refers to a virtual space where humans interact with each other via avatars—a metaphor for the real world. Nowadays, the word metaverse refers to … Read more
When most brands think of growing their Facebook followers, the first thing that comes to mind is an ad campaign. Ads are effective in some situations, but they can get expensive quick. According to Facebook’s 2018 quarterly report, the average price per ad increased 39 percent but the number of ad impressions served only increased … Read more
As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. The recent changes in Facebook’s algorithms have got marketers sweating due to the consistent decline of organic reach. What’s more, organic posts just reach 5.5% of your Facebook page followers. This has led an increasing number of … Read more
What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post length that is most likely to resonate with users. What is the ideal Facebook post length? The ideal … Read more
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Unless you have a data-driven social media reporting strategy, posting on social media can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Figuring out what’s working and what’s not is … Read more
Facebook is the real OG when it comes to social media. This is the platform that revealed the potential of what social media platforms are truly capable of. From connecting with friends to running a full-fledged marketplace, Facebook is where it all started. But as more competitors rose to power, you might think Facebook is … Read more
Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. And among all these platforms, Facebook is the most impactful, with its 2.8 billion+ monthly users. According to reports, Facebook generates the highest ROAS among all social media platforms. Moreover, the networking giant also drives … Read more
If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right numbers with good Facebook analytics tools. The official Facebook … Read more
Facebook houses 3.4 billion users as we speak. Out of these 71% are Gen Z and 77% are millennials – generally our top choices for customers. This means no matter which business we cater to, our audience is present on Facebook. Given this, it would be hard to perform targeted marketing with just basic analytics. … Read more