It’s a claim almost every digital marketer wishes they could make: Writing the book on how to integrate SEO, social media and content marketing strategies.
After Optimize was published in 2012, Lee Odden can say he was first to the finish.
3 Ways To Use Social Media To Amplify Events
Think of the last time you were at an event. How many selfies, photo booths, hashtag prize campaigns were there?
If it was a big enough event, it probably had a live-feed of an aggregated social media posts on a wall, their event hashtag plastered all over the wall blaring “hashtag me! hashtag me!”