In the bustling world of social media, visual content reigns supreme, capturing attention and driving engagement like never before. Did you know that posts with images produce 650% higher engagement than text-only posts? However, ensuring your images are optimized for each platform can be challenging, especially when recommended dimensions are constantly changing. In this blog … Read more
With over 2 billion total users today, Instagram makes up 28% of internet users across the globe. It is also the world’s fourth most popular social media platform, with two million Monthly Active Users (MAUs). With such rich figures contributing to the digital diaspora, it is not surprising to see more and more businesses using … Read more
Tired of blurry Reels? Frustrated by cropping? We’re here to help. This is the only Instagram Reels dimensions guide you’ll ever need. We’ll walk you through the perfect aspect ratio, margin, and sizes for your Instagram Reels. Read till the end to create professional-looking Reels that maximize screen space and engagement. We won’t just show … Read more
Instagram remains a strong medium for businesses and creators to reach their target audience. Instagram introduced the Professional Dashboard to empower users and provide valuable insights and tools. This feature-rich dashboard offers businesses and creators a centralized hub to manage their Instagram presence effectively. The Professional Dashboard has become crucial for maximizing Instagram strategies and … Read more
Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. On whichever social media platform they reside, hashtags have undoubtedly become an integral part of the current social … Read more
Gone are the days when only likes and comments would reveal your performance quotient. And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. You must be careful about what to … Read more
What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post length that is most likely to resonate with users. What is the ideal Facebook post length? The ideal … Read more
From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. The right hashtags can: All the above reasons are exactly why every social media marketer strives to up their hashtag game on Instagram. But is running behind any and every popular hashtag the right way to go? No. … Read more
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Unless you have a data-driven social media reporting strategy, posting on social media can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Figuring out what’s working and what’s not is … Read more