Access Keyhole’s Social Listening archives to learn more about how to gain actionable consumer and brand insights through social listening.
We’re beyond excited to share some major news with our Keyhole community—Keyhole has been acquired by Muck Rack, the leader in PR and communications management software. We’re thrilled because it means you’re going to get even better at tapping into social media conversations, which are becoming more important as more people rely on social media … Read more
When was the last time you bought something new online without checking the reviews first? We’ll take a guess and say that you probably don’t even remember. Whether ordering dinner, booking a hotel, or buying a new gadget, those stars and comments often seal the deal—or send you searching for another option. It’s not an … Read more
Negative online reviews sting. 94% of consumers say an online review has convinced them to avoid a business. This shows how impactful digital critiques are. Every review, tweet, or comment on social media about your business is a chance to show your commitment to customer satisfaction and your willingness to improve. Responding to negative reviews, … Read more
On the surface, sports marketing in the digital age should be easy. You have a thrilling product, a rabid fanbase, and a growing arsenal of social media platforms to connect the two. Sure, you can post content all day long, but how do you evaluate the success of one sports media campaign versus another? How … Read more
![Media Monitoring 101: What It Is And How It Works[Tools Included]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZtbnoua2V5aG9sZS5jbyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyNCUyRjA4JTJGMTY1NS5qcGciIGRhdGEtdz0iMTkyMCIgZGF0YS1oPSIxMjgwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
Did you just get a Slack ping from your manager about a bad brand review? The very thought makes you sweat, isn’t it? You can escape this hell of a situation with media monitoring. There are so many buzzwords around this topic, but they are ultimately the pieces of the same puzzle. The term “media … Read more
While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture … Read more
PR crisis. PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social media. A single tweet may hit with a hurricane of backlashes in a split second. You can just imagine the wild … Read more
Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. That’s what … Read more
You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. That means a couple of negative reviews if not addressed well during brand monitoring can actually be a potential reason for lesser lead generation. Despite the risk, over 70% of businesses don’t reply to negative reviews. These … Read more