It’s that time of the day when you keep switching sides and get frustrated. You quickly pick up your phone, only to find a relatable TikTok that mirrors your current situation. You feel you are not alone in this everyday struggle. Needless to say, social media is adapting faster in addressing once-taboo topics like mental … Read more
Everybody knows the power of social media influence. For the past decade people have monetized their social media visibility, with businesses leveraging their social media presence to boost customer awareness and sales. However businesses choose to use social media, there’s one problem that affects everyone; managing multiple social media accounts can be challenging. Meta Business … Read more
Email marketing has become ubiquitous these days because of a relatively low cost-per-campaign and high return on investment. Statistics show that there are nearly 4.48 billion email users worldwide, suggesting the sheer audience size businesses can target with this strategy. Not surprisingly, one-third of marketers use email campaigns to promote brands. Forbes states that the … Read more
If one thing GenZ has proven is that they are connoisseurs of social media. They are the cool kids in the block, who even had Orkut and MySpace profiles. They were the first generation that literally grew up in the digital age. GenZs are even considered much more woke when it comes to social injustice … Read more
Picture this: social media isn’t just part of our lives anymore—it’s the lifeblood coursing through our daily interactions and experiences. More and more, businesses are grasping this truth and harnessing the raw power of social media to reel in their desired audience. But, keeping up with the breakneck speed at which social media trends evolve—well, … Read more
Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. That’s why you should calculate engagement rate. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is … Read more
What makes a social media campaign stand out and resonate with the right audience? Of course, you need a content calendar to maintain a consistent posting schedule. Also, you might need a team of graphic designers, photographers, animators, and other skilled professionals to create stellar visuals for your campaign. But here’s the thing–uploading bland content … Read more
Having 10K followers on LinkedIn is only useful if you can convert them into leads. Growing an email list directly communicates with this audience, ensuring you can reach it without relying on social media algorithms. You own the email list and control your exclusive audience. Additionally, it helps nurture leads, guiding potential customers through their … Read more
Twitter is among the top social media platforms, with around 400 million users. A plethora of them actively share information, trending content, and so much more on a daily basis. Brands use Twitter marketing to bring in engagement, authentication, humour, and brand awareness. Some of the best things about using Twitter for marketing purposes are: … Read more