The popularity of video content has significantly grown over the past few years. They are easy to go through, convey the message quickly, and have all the bells and whistles to attract viewers. When we talk about video content, there is no bigger platform than YouTube. With 2.6 billion monthly active users, it is also … Read more
The popularity of social media contests keeps increasing, with brands using them for a range of purposes. From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives. Especially when it comes to lead generation, contests offer you a … Read more
Every day, there is new content coming your way. These produced materials, particularly news, can significantly affect the way you live and run your life. Reports and news from journalists, the media, and other reliable key persons play a big role in the world we live in. They are all essential components of communication that … Read more
Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. You can call it the Most Valuable Player i.e. the MVP of the marketing … Read more
Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. But if they know how to use their profiles well, they can also move beyond demand generation and begin using lead generation tactics to nurture prospects at the middle and bottom of the funnel. Over time, these strategies can … Read more
It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date. Put simply, influencer … Read more
Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? In this guide, we’ll walk you through the basics of Reddit, covering the layout, jargon, and types of users—and give you the actionable advice you need to make the most of this incredibly popular, yet … Read more
Marketing has seen a lot of intense changes over the years. As we move forward, the days of print ads and TV commercials have become a thing of the past. Marketing now lives online, and it’s mostly delivered by creators and influencers. You might think creators and influencers are the same thing. After all, influencers … Read more
When writing for financial service providers, avoid recycling old templates—regardless of how well they performed in other niches. The finance industry is fast-paced and competitive. Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. In all likelihood, they’ll overlook your client’s ads. Finance writing demands authority. Remember: most … Read more