How To Calculate Instagram Engagement Rate In 2024?

Since the inception of reels, more brands use Instagram to establish a reputation in the social space. The reason here is its extensive user base. According to statistics, the platform boasts over 1 billion monthly users, out of which 90% follow at least on business. 50% of users have also stated that their interest in … Read more

Social listening for competitive analysis

Best Practices For Integrating Email Marketing & Social Media Analytics

Imagine you’re the marketing director of a mid-sized company tasked with increasing your email open rates and conversion rates. Despite your best efforts, your email campaigns are just not hitting the mark.  You notice that your social media platforms are buzzing with activity and engagement, but you can’t seem to translate that success into your … Read more

7 Steps For Effective PR Crisis Management In 2024

8 Best Marketing Newsletters To Supercharge Your Inbox

The field of marketing is both intriguing and constantly evolving. Marketers need to stay updated on new Google updates, social media updates, industry news, trends, and strategies every second day. But do you think marketers can spare the time to search the internet for the newest marketing updates? Certainly not! Luckily, marketing newsletters have arrived … Read more

Social listening for crisis management

Top 15 Social Bookmarking Sites You Should Know In 2024

Have you ever visited a page and wanted to read it later? Well, that’s where social bookmarking comes in. You save all your favorite content in one place, accessible from any device. But, how does it work and where can you find these platforms? Let’s take a closer look. What is social bookmarking? Social bookmarking … Read more

Sports Marketing: Tracking Social Media ROI, Influencers, And Engagement

On the surface, sports marketing in the digital age should be easy. You have a thrilling product, a rabid fanbase, and a growing arsenal of social media platforms to connect the two. Sure, you can post content all day long, but how do you evaluate the success of one sports media campaign versus another? How … Read more

12 Best Free Photoshop Alternatives Tried & Tested In 2024

With over 2 million content creators worldwide using Photoshop, it’s no surprise that it has become the industry standard for image editing and graphic design. However, it might not be the best option for everyone, due to its high price tag. In recent years, there has been a rise in alternative software that offers similar … Read more

2024’s Top 10 Twitter Analytics Tools for Tracking Metrics [Free Included]

Twitter has always been a challenging platform for businesses. While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter. We all know social engagement is important for brands, but how do … Read more

7 Must-Know Types Of Competitor Analysis Tools With Top Recommendations

7 Must-Know Types Of Competitor Analysis Tools With Top Recommendations

Hold on!  Did your competitor’s post go viral, but are you struggling with dwindling likes? Or are you absolutely clueless as to why competitors are outranking you?  We get that frustration! Despite having a solid strategy in place, you will see a discrepancy in performance.  As per recent surveys, 90% of the Fortune 500 companies … Read more