Calculating your social media ROI is essential to proving your social media strategy is having a positive impact on your business goals. What is ROI? ROI stands for Return on Investment. ROI is a ratio comparing the net return of an investment to the cost of the initial investment. Basically, it’s evaluating how effective a … Read more
Cabin fever is catching up with everyone around the world. To make staying at home easier to manage, Instagram has introduced a new feature, IG Cowatching, which aims to help users connect via video chat. Forget the normal Instagram video chat – now, you have the added benefit of scrolling through your Instagram feed together … Read more
As marketers, we all want to prove the value of our marketing efforts, especially on social media. But how do you do that? Nothing beats a concrete, data-driven, simple, and easy-to-understand social media report. Tracking your social media metrics gives you a complete picture of how all your accounts are performing and you can finally … Read more
While most brands think of their social media content as a way to boost visibility and engagement, there’s also the potential for social media lead conversion. What is a Conversion? A conversion takes place when a user does what you want them to do. In the case of a social media conversion, this means a … Read more
Live tweeting is a great way to boost visibility of your event and create buzz in real time, while it’s happening. What Is Live Tweeting? Live tweeting your event is the act of sharing information about your event on Twitter in real time. It’s either used to promote live discussion between event attendees, or to … Read more
B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.
But remember, people do business with people, not with other businesses. Through Instagram, you can advocate your company’s core values, and establish a long term connection with your consumer base.
Let’s explore the differences and similarities between IGTV and Instagram Stories. We’ll also cover when to use IGTV, and when to use Instagram Stories. What is IGTV? IGTV is Instagram’s long-form video platform. While a typical video post on Instagram is limited to 1 minute, IGTV posts can be up to an hour long. IGTV … Read more
Social media will always require a lot of effort, but finding the proper social media content creation tools might just be the digital helping hand you need. After extensive market research and coming to the realisation that there are simply too many social media tools out there, we’ve carefully gone through what we considered to … Read more
Your social media success depends on how well you are able to listen to what your audience is saying about you, your competitors and your market in general. This is what social listening and social media monitoring is all about. With data and insights extracted from your social listening efforts, you are able to know … Read more