social listening tools

What Are Social Mentions & How To Track Them

Ever had a chance to see brands pouring love on posts that mentioned them? Unless you are just starting out, who has the time to dig out social mentions of their brand? Almost nobody! But that shouldn’t stop you from carrying on this crucial endeavor. There are tons of benefits to tracking social mentions and … Read more

metaverse marketing

How To Find Target Audience On Social Media

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? It’s probably because you don’t know exactly whom to target.  No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks … Read more

10 Most Used Emojis On Social Media You Must Know In 2024

As per worldemoji.com over 100 tweets per minute are typically sent. Emojis are like a colourful language that shapes our digital connections. In the vast and ever-evolving landscape of social media, a new language has emerged-one that surpasses words and communicates emotions, thoughts, and sentiments with just a flick of the finger. Welcome to the … Read more

Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Wendy’s has always been on-point with its marketing strategies. From the beginning, its square patties in circular buns gave the impression of a wholesome, meatier burger. This was coupled with early slogans like ‘Quality is Our Recipe.’ Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in … Read more

Everything You Need To Know About Social Media Monitoring

Everything You Need To Know About Social Media Monitoring

Social media now offers much more than just a way to interact with loved ones. Business success or failure now depends on an organization’s capacity to negotiate the ebb and flow of Internet discourse. This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced … Read more

social media trends

Twitter Analytics Guide 2024: How To Analyze & Use Your Twitter Data

Despite tweeting a zillion times a day, do you fail to see that spike you anticipated? Don’t stress, you aren’t alone! Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most … Read more

Social listening for crisis management

7 Top Tips To Create A Killer Video Content Strategy

Video content has changed the way we consume information. People prefer watching videos because regardless of the topic, the information videos convey is easy to understand, remember, and recall. Additionally, video is the prime storytelling medium that appeals to the viewers visually and emotionally. On the other hand, more than 85% of all businesses use … Read more

online reviews

8 ChatGPT Prompts For Unlocking Social Media Content

People are using ChatGPT to write everything from legal briefs to college papers. While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT … Read more