Free Social Media Strategy Template For 2024 [+ 5 Brand Examples]

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics. Download our free social media strategy … Read more

hashtag performance

How To Harness The Power Of Twitter Hashtag Analysis

The challenge to engage effectively on Twitter goes beyond wit. It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. It’s a means to slice through the noise to elevate your message … Read more

Social Listening vs Social Monitoring

What Is The Best Time To Post On Twitter In 2024

Like many other social media platforms, Twitter has been useful for people in many ways. It is a great place for information dissemination, advertisement, and research. The use of Twitter for many things has also made Twitter able to provide jobs and generate income. Undoubtedly, Twitter is such a great income-generating platform! But knowing how to … Read more

XHiring: Twitter Takes LinkedIn’s Core Feature

XHiring is Twitter’s new feature that aims to streamline the job recruitment process. It is part of Twitter’s rebranding to X and its goal to become “The Everything App” alongside payments, livestreaming, and a creator economy. Now it’s a place to get hired as well. Since Elon Musk’s acquisition of Twitter, the platform has undergone … Read more

hashtag analytics tools

From Free to Exclusive: TweetDeck’s Subscription Shift To XPro

As all things social move to monetize, the popular social media management platform TweetDeck has transitioned into a paid service: XPro. As the “Pro” name suggests, XPro provides marketers, journalists and power users with tools to maximize their impact on Twitter. For teams working collaboratively on Twitter campaigns, TweetDeck Premium also offers streamlined team communication … Read more

social listening tools

How To Calculate Twitter Engagement Rate? (Formula + Free Calculator)

One common thing about every top brand in the current market is their active presence on Twitter. With over 237.8 million active daily users, this microblogging network has become a brand favorite for marketing.  Twitter boasts a vast range of 500 million daily tweets and can help your brand reach a wide set of audience. … Read more

When Is The Best Time To Post On Twitter

When Is The Best Time To Post On Twitter?

Twitter is the place where the world gathers up for starting trends and accessing first-hand news. One of the most engaging platforms got its sensational break after the Musk acquisition.  Since then, Twitter is always making headlines. Apart from that, Twitter is the tool that will inject life into your branding. Most big brands use … Read more

social media trends

Breaking Down The Impact Of Twitter’s API Charges On Marketing [Expert Edition]

Towards the beginning of Feb 2023, Elon Musk’s owned Twitter stirred the internet with a life-changing announcement.  Yes, we are talking about the pricey affair of Twitter API. Previously, Twitter used to provide free access to its basic API. Several third-party tools and individual developers could leverage these to build automated solutions and side projects.  … Read more